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Digital Product Manager

LIV Golf Investments is a newly formed company, with group companies in the USA and UK. Our mission is to modernise and supercharge the game of professional golf at global scale to help unlock the sports’ untapped potential. Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world’s largest and most impactful sovereign wealth funds, with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.LIV Golf Invitational Series will showcase an innovative new golf format featuring simultaneous team and individual play, with players competing for an unprecedented $255MM in prize purses. Each event will consist of three rounds with 54 holes and no cut, as well as shotgun starts to ensure a faster and more exciting pace. As a result, players will consistently play head-to-head against their rivals throughout the year, providing fans with a unique experience.Role Objective

  • Own the development of the product design vision, strategy and roadmap for assigned digital touch points
  • Translate requirements into high quality processes with lower level details ready for the UI Designer to implement wireframes and designs
  • Work with the project stakeholders to review, collect and log feedback on design and development to be ready for sprint planning
  • Manage the prioritization of the product backlog to be continually aligned to the business strategy, ensure the product backlog is visible to all stakeholders setting a transparent and collaborative way of working
  • Take a lean approach to product development, with a hypothesis driven, test & learn focus to understand customer behavior and deliver measurable results
  • Combine qualitative and quantitative evidence to deepen your understanding of customers and design to meet their needs and surpass their expectation


  • A customer-centric mindset, always putting the customer at the heart of development, to meet their needs, solve their problems and enhance their experience
  • 3+ years experience of building and managing, quality digital products; carrying out the analysis and evaluation of project requirements, defining system user processes and product backlog creation
  • Experience of working in a customer facing growth brand working with both internal and external product & tech teams in a fast-moving environment
  • Strong portfolio of designed experiences that have driven measurable results
  • Passion for digital design, current software development and agile methodologies
  • Keen interest in user-centered design and solving problems with great design
  • Collaborative approach to finding, developing and executing the best ideas
  • Strong and inspiring communicator who is able to build relationships and sell a compelling vision, with experience of communicating with people at all levels of the business
  • Capacity to provide regular updates to stakeholders; ensuring the project is carried out to agreed timings and budget
  • A ‘can do’ attitude, highly motivated and ready to take ownership.
  • Open to new ways of doing things and be able to adapt to new methods of working
  • Strong Interactive, team work and leadership skills, A pro-active approach in managing, organizing and prioritizing work load
  • A great problem solve with High attention to detail

Required Skills

  • Extensive proven experience working on consumer-facing digital products within a sports, media or consumer technology company.
  • Experience working on live event venue based digital products and mobile applications including eCommerce, Ticketing & OTT
  • Working on digital publishing products/platforms
  • Worked with design, UX and content teams – including external vendors
  • Strong background in project delivery with evidence of end-to-end product management experience
  • Working with agencies and technology partners
  • Working on/integrating video solutions (live & on-demand)
  • Experience working on multi- territory/language products
  • A/B or multivariate testing experience

The hiring range for this position in New York ranges from $65,000 – $120,000 USD. The rate of pay offered will be dependent upon candidates’ relevant skills and experience. Management is also eligible for bonus. LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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